The Web Laboratory is a showcase of web experiments build with HTML5, CSS3 and JavaScript, with the purpose to research their graphic and interactive communication capabilities. This is all part of a Master's thesis research, which started with the selection of the right web browsers, that support the chosen technologies. This was followed by an analysis of existing experiments on the web. The experiments are designed to progressively upgrade each other into a larger whole. Starting by exploring the basic functionalities and follow with extensive research of different ways of graphic representations and the ability to interact with them. The interactions are mainly focused on the use of multi-touch technologies. The end result is a series of web ads, which is the final product of our experimentation and shows the practical use of the chosen technologies. The sub page Adventurer is a mock-up news website especially developed for the purpose of testing the ads in a realistic environment.